5 Tips To Hiring The Right Brand Designer
The reason why I am writing this article is because I am sick of people hiring the wrong brand designers and hiring people who don’t seem to be qualified or have zero sense of style or any sense when it comes to aesthetics.
The #1 rule for branding is AESTHETICS. So please before hiring the wrong person for you, or really getting what you paid for and then being disappointed — do your damn research.
1. Make sure the Brand Designer has a cohesive and unique personal brand
What I mean by this is: When they post on social media, or in facebook groups or anywhere online — do their graphics seem botchy? Are they using too many fonts? Are they using common Canva fonts? Are they incorrectly font pairing? Are their images pixelated? Do their infographics lack aesthetics? Does their website have a flow? Is their website terrible? If you are finding yourself shaking your head to any of these questions — RUN. They will most likely make a shitty brand for you too and no one will take you seriously.
2. They should have an extensive portfolio
If they can’t put their money where their mouth is — most likely they don’t have any experience. I understand that everyone starts somewhere; however, that’s why when starting out all graphic designers should be testing their skills and eventually have a portfolio to back up their creativity. If they are going to be charging you a very low rate — their quality will also reflect that. A portfolio is important because it showcases the type of work they do and gives a look into what types of brands they have developed.
3. You should have a connection when you speak to them
This is the most important part — when you’re on a initial consult with them, they should be speaking your language and creating a plan + timeline for you to work together. You should seriously be getting butterflies working with them because when we follow our gut and intuition — we usually make the right decisions. If you feel like they cannot deliver your vision, or they aren’t answering your questions — you are probably right.
This is a huge deal for people. If you’re going to be paying $5 for a logo from fiverr, you’re not going to get the results you want 99% of the time. A good designer will be charging you anywhere from $100-$1500 easily. Take the time to do your research. If you want a beautiful, cohesive branding save up for it. It’s worth it.
5. Reviews + Ratings
I personally don’t hire anyone who has below than 4 stars. Put out feelers for them. Ask about them in your community or social circles. Check their reviews on facebook. Visit their websites for testimonials — because that is where you will find out what people are saying about them and most of the time it’s the truth, especially on their business page.
These are my 5 main tips for finding the right brand designer for you. If you’re looking for quality, do your research and I hope you make the right decision! If you’d like to work with me, shoot me an email at firstname.lastname@example.org and let’s chat!